A Night Off
We launched our very first national DashPass campaign in partnership with Chase, featuring a 30 and 15-second TV commercial. The spot features a kitchen that comes to life, (literally) speaking to the benefits of the DashPass subscription and the Chase Freedom card partnership—which offers DashPass for 3 months free. The full-funnel campaign was launched in 2 phases (a teaser series followed by the main TVC) , and featured creative spanning paid social, PR, and broadcast TV. I was responsible for the art direction of all aspects of the campaign.
Art Direction
I was inspired by the films of Wes Anderson and Paddington Bear for the art direction—making use of stylized and vibrant set design, and stop motion animated puppetry. Each of the household objects represented a key value proposition of the DashPass: selection, savings, or time back. With innocent wide-eyed wonder, the characters experience all the benefits of DashPass—relishing in the newfound sense of relief, control, and even excitement that it brings them.
Teaser Campaign
This work was created and launched prior to the production of the primary campaign, and was intended to tease the upcoming creative. We used DashPass photography in addition to stop motion footage to create short motion compositions.
DoorDash / November 2020
