Best-Of Awards 2023
Every year, NerdWallet releases the Best-Of Awards, a list of the top financial products of the year. This list is compiled by NerdWallet’s internal team of editorial “Nerds”, who use their objective category-wide expertise to help consumers who are in-market for a financial product make an informed decision. The Brand team was tasked with creating a full design toolkit to support the 2023 campaign, extending across web, display, paid social, and CRM assets.
NerdWallet / January 2023
My role, Design Lead
Natalie Garnett, Designer
Laura Orozco, Copy Lead
Morgan Eidson, Copywriter
Charlene Tsang, Web & CRM Lead
Monica Semergiu, Photographer
Brand pattern & palette
Homepage banner
Website
Nerd portrait photography
Design Toolkit: ExtraordiNerdy
The design intent of the toolkit was to balance eye-catching visuals—helping snap consumers out of analysis paralysis—with imagery that would reassure users that recommendations are backed by real, trustworthy experts. To that end, we came up with “ExtraordiNerdy”—a design system that features visual accents that are full of movement and a bright & vibrant color palette, paired with authentic, and natural-looking portraits of the real Nerds. This balance was also represented in the typography, which paired our bold, geometric primary typeface with a editorial-style serif typeface—used to highlight financial terminology.
