Big Plant Watering Day

Big Plant Watering Day is a limited series clothing line that was inspired by the weekly ritual of watering my plants. The monogram is a nod to one of my monstera plants at home, and the back typography references 70’s houseplant decor books.

To launch of the brand, I worked with the 98 Art Collective to create a series of stylized promotional photographs and short form video vignettes. Check out @bigplantwateringday on Instagram to order a shirt.

November 2022