DoorDash Brand
In collaboration with Character, our in-house team created a floor-to-ceiling rebrand of the DoorDash identity—rethinking the brand mission and values and overhauling visual & tonal identity. The core design elements were based around the idea of connecting people and possibility, which we felt captured the essence of the company's mission. The new identity was paired with the tagline "Delivering Good", which was put into action with the launch of Project DASH—a program to recover surplus food and deliver it to nearby food shelters.
DoorDash / October 2018
