DoorDash at REVOLVE Festival

#REVOLVEfestival is an annual invite-only festival for top-tier influencers and celebrities that takes place over a two day span in the desert, as an ancillary event to Coachella. The DoorDash installation, The Garden of Eatin’, met festival attendees in a time of need by providing food, and refreshing amenities in the desert heat. I was responsible for the design of the event space and signage, and the art direction and design of the brand system.

DoorDash / April 2019

My role, Creative Lead
Lauren Schrimmer, Brand Experience Lead

The Delivery Doors

The Delivery Doors provided a delightful experience for guests to receive their food, and was a playful physical manifestation of the core essence of what DoorDash does. Attendees filled out order cards to choose their sandwich, handed it to a brand ambassador who assigned a door number, and then lined up in front of their respective door on the Delivery Wall. Once the order was ready, an indicator light illuminated, letting them know their food was ready!

Brand Expression

I designed the DoorDash branding at REVOLVE to be an intentional variation of the core brand that also reflected the bright palette and style of the festival. The logo and typography were outlined to reference the pulsing waveforms of music, and brought a fun, playful dynamism to the collateral.